OVERVIEW

Tour de France

Dimension Data is the Tour de France’s official technology partner and even has its own team in the race. To revolutionise the viewing experience, they use cutting-edge technology to track the real-time speed and location of riders. Our team was given the task of designing a visual identity that effectively communicates this innovative approach.

We accomplished this by creating dynamic vehicle branding, producing real-time data visuals for TV broadcast and Twitter, and building a dedicated website to showcase the story behind our work. Additionally, Dimension Data provided daily data and analytics to help Team Dimension Data optimize their performance on the track.