Magwana Kombucha

The objective was to develop a brand for a kombucha product called "Magwana," which captures the energetic and wholesome essence of youth who cherish social connections, while infusing a playful element. The brand needed to evoke a sense of liveliness and fun, yet remain authentic and genuine in its representation of the product's values. To achieve this goal, I carefully crafted a brand strategy that emphasized the product's unique qualities, including its refreshing taste, health benefits, and social appeal. The brand's visual identity, from its color scheme to its typography, was designed to reflect these attributes and communicate them to the target audience effectively.

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