The Dimension Data Pro-Am is an annual golf tournament on the
Southern African Sunshine Tour, founded in 1996. The tournament
was co-sanctioned by the European Tour for the first two years.
The objective was to develop an identity for the 25th edition of the DimensionData Pro-Am. We utilized the latest Dimension Data branding to create a circular visual depicting a golf swing. The phrase “The drive continues” not only recognizes the tournament’s legacy but also conveys the ongoing nature of the event.